The 30-second version of "The Vet & The Noob" started playing last night on GameTrailers. Here now is the 90-second version of the ad, starring Sam Worthington and Jonah Hill (whose most recent flick, Moneyball featured a cameo by Activision top dog Bobby Kotick.)

Dwight Howard believes his dunk rating of 8 in NBA Jam doesn't reflect reality. Neither does jumping from the three point line to eye-level with the shot clock to throw down a 720-degree behind-the-back slam, but who's counting?

EA couldn't wait until the finals were over to name the NBA Live 10 cover athlete, naming Orlando Magic center Dwight Howard as their poster boy.