For years, Dr Pepper was never popular in Japan. If Japanese people wanted to drink cola, they'd have a Coke or maybe even a Pepsi. The Texas-born soft drink never caught on. But decades after going on sale in Japan, that's starting to change.
Tomorrow's batch of downloadable content for Battlefield: Bad Company 2 on the Xbox 360 lets players dress their soldiers with new outfits and weapons, because the most important thing on the battlefield is making sure you stand out.
Starting this week, specially marked 20 ounce bottles of Dr Pepper will contain codes good towards exclusive downloadable content for popular EA games, including The Sims 3, Spore, and Mass Effect 2.I predict we're going to all be completely sick of Dr Pepper by the time this promotion ends.