Last week, a trailer/ad for a Chipotle game went viral—and if you've watched it, it's easy to see why. The ad creates a Pixar-esque world where one brave Scarecrow decides to stop participating in a culture of processed, genetically altered food.

I downloaded an odd game yesterday, figuring it would be something silly; something light. I opened it up and this video started. I watched, completely entranced. I nearly cried. God damn, Chipotle advergame. Seriously.