Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid.
The Chinese government issued a new set of tough guidelines that are bound to radically change advertising in the country.
Vault Boy probably hopes you’re willing to swipe right.
Nintendo launched a new affiliate program yesterday for YouTubers that, on paper sounds like a good thing. It's a way to let YouTubers make money off their Nintendo-related videos on YouTube, after all. But if you look at the finer details, things don't look so great.
Back in the early 2000s one company ruled when it came to getting attention. From pigeons trained to ruin Wimbledon to people paid to change their names to Turok, Acclaim was the king of press-baiting PR.
It's been almost a year since I stopped watching trailers. And I couldn't be happier. That's worth considering if you're losing your mind about an 88-second trailer for a Star Wars movie that won't be out for another 12 months.
Fabulous—EA asked top NFL draft picks like Jadeveon Clowney and Johnny Manziel to guess their ratings in Madden 15, and then told them what their ratings actually were:
It's a dispiriting law of nature, but everything in pop culture eventually grows old and starts to lose its edge. Thankfully, corporate sponsors are always ready to step up and put a stop to this uncontrollable slide towards obsolescence. That, or just make it worse.
Today in Dallas, June 19 in Phoenix, and June 21 In Los Angeles it'll be possible to use Uber to request a ride from Optimus Prime:
What do this original Kinect and Wii Balance Board have in common? Aside from a general irrelevance to video games in 2014, they've also come together to bring us the hoverboarding future that the real world has sadly failed to deliver.
Sometimes all that's needed to encourage people to recycle is a little incentive. That's why pop cans and beer bottles have deposits, and why Coca-Cola built an arcade machine that runs on empty plastic soda bottles instead of quarters.
Pwnmeal: Extreme Gaming Oatmeal is being promoted at PAX and has its own promotional video complete with muscular men and women slathering the stuff on their bodies. What is it? A promotion for Cards Against Humanity:
The Titanfall launch event in Hong Kong featured a Titanfall-decorated climbing wall and Titanfall pilot cosplayer. See the pilot scaling the Titan and more photographs below:
In a grim cyberpunk future, a group of sword-wielding warriors traverses the neon-lit city in search of...Murphy's Irish Stout?
It's terrifying how long video games have actually existed. Utterly terrifying. Even more terrifying (and hilarious) are the commercials used to sell video games. Just for fun I decided to trail back through history to unearth almost a commercial for almost every single home console ever released. From the Magnavox…
Sex sells. It's a cheap and simple ploy that video game marketers have used for years. The Chinese game industry is no different. In recent years, famous Japanese adult film stars have been tapped to represent and market games to consumers, but now, one of the country's biggest newspapers has come out against sex in…
Say what you will about Call of Duty's diminishing returns as games, but even those unmoved by perks and tangos can usually enjoy the ridiculously OTT trailers Activision puts together to sell the series.
Gatorade had a mobile game last year in which water was portrayed as "the enemy that hinders performance". Sigh.
Nintendo's advertising has been woeful for some time now, but as bad as this particular clip is, at least it's finally doing it's job.
Indie developer Cliff Harris, who recently released Democracy 3, wanted to advertise his new game. So he approached an agency that handles ads for a "major US games site", only to be told the ad was "inappropriate".