No offense to McFarlane Toys, who’ve done a great job with the various franchise figure lines over the years, but Halo is much too big a property for a relatively niche company to handle. Now Mattel’s got the master license, and they’re putting it to good use.
Mattel and Halo aren’t exactly strangers. Mattel subsidiary Mega Brands has been making Halo Mega Bloks sets for years. Plus Mattel’s Nerf rival BoomCo has been putting out Halo style dart guns recently.