Did you really expect the Harry Potter movies to end at eight? JK Rowling has just announced that she's launching another franchise in the world of Harry Potter, and although it won't feature the scarred wizard, it will be transmedia: films, video games, the works.
The new series is called Fantastic Beasts And Where To Find Them, based on a Harry Potter textbook of the same name. Via Deadline, here's the press release:
Warner Bros. Entertainment today announced an expanded creative partnership with world-renowned, best-selling author J.K. Rowling. At the center of the partnership is a new film series from Rowling’s world of witches and wizards, inspired by Harry Potter’s Hogwarts textbook “Fantastic Beasts and Where to Find Them” and the adventures of the book’s fictitious author, Newt Scamander. The announcement was made by Kevin Tsujihara, Chief Executive Officer, Warner Bros. Entertainment.
“Fantastic Beasts and Where to Find Them” will be an original story and will mark Rowling’s screenwriting debut. It is planned as the first picture in a new film series. Set in the wizarding world, the story will feature magical creatures and characters, some of which will be familiar to devoted Harry Potter fans.
“Although it will be set in the worldwide community of witches and wizards where I was so happy for seventeen years, ‘Fantastic Beasts and Where to Find Them’ is neither a prequel nor a sequel to the Harry Potter series, but an extension of the wizarding world,” said Rowling. “The laws and customs of the hidden magical society will be familiar to anyone who has read the Harry Potter books or seen the films, but Newt’s story will start in New York, seventy years before Harry’s gets underway.”
In addition to the film series, “Fantastic Beasts” will also be developed across the Studio’s video game, consumer products and digital initiatives businesses, including enhanced links with Pottermore.com, Rowling’s digital online experience built around the Harry Potter stories.
Is the world really ready for more Harry Potter video games? Well, probably.