Google has released a report on how gamers use YouTube, and it's pretty interesting!
Looking at the viewing statistics behind every single video game-related clip on the service, they've found that, well, pretty much all of you use it. All the time. For all kinds of stuff.
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Here are the important bits from the study:
- 50% of overall views were for videos made by developers/publishers, while 47% were for "community" clips like "Let's Play" videos and walkthroughs.
- A staggering 1 in 3 views for gaming clips took place on a mobile device, Google hypothesising that much of these were "second screen" views, done while gaming on a TV or PC for things like FAQs.
- The most popular clips on YouTube aren't announcement trailers; they're reviews.
- Over 50% of the views associated with a game took place in the month before launch or immediately after launch.
- 95% of gamers watch gaming videos on YouTube.
You can read the complete study below.
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