It's revealing that at first I didn't get the point of this, which is Chris Hecker's rant at Game Developers Conference 2013. So much of the nonstop big budget press conference bullshit you hear in this business all sounds alike, forcing me into a kind of weird active listening where I'm trying to decode pabulum and empty promises for anything usable in a story.

That is the point of "Fair Use," however. There isn't anything usable in these appearances. It's all incremental developments, sequels and derivatives and next-gen mumbo jumbo, and it all sounds the same. Hecker, whose rants inspired the famous "Duct Tape Award" at GDC, is getting a lot of love for this from his colleagues. He doesn't offer his thoughts or criticism of these eye-rolling demonstrations because he doesn't have to. They speak for themselves. And they say less than Hecker, despite using a hell of a lot more words.

If you want to see the rant as it was presented live, you may view it here. (Skip ahead to 5:00 if you just want to see Hecker's portion of the panel.) Per Hecker, these clips come from the PlayStation 4 press conference (as streamed by GameSpot); Glen Schofield's DICE 2013 talk; Killzone: Shadow Fall being demonstrated on Late Night with Jimmy Fallon; and Bungie's Destiny reveal trailer.

Fair Use [chrishecker.com]