This is Let's Fish! Hooked On, a new game for the Vita that lets you play as anime guys and gals who like to go fishing.

Out on January 29 for $19.99, Let's Fish! was developed by Japanese studio SIMS, one of the companies behind SEGA Bass Fishing and Ape Escape, among other games. Here's Sean Walsh, of publisher Wired Productions, describing the game:

Combining realistic fishing action with fast arcade style game play using the PS Vita touchscreen, Let's Fish! Hooked On comes with a full story mode and aims to make fishing fun for everyone. Choosing between four different anime-styled characters, each with their own story line and unique abilities, players are challenged to improve their skills by competing in a host of progressively difficult tournaments in their bid to win the World Tour.

The game, which has been developed by the team behind SEGA Bass Fishing and Ape Escape (PSP), is split into four different game modes, World Tour, with its character-driven story line; Challenge, for quick short-bursts of fishing action; Training, to help develop your skills; and Underwater Mode, which lets you view your prized catches. All modes are designed to make use of PS Vita‘s fantastic features. There are also online rankings and Trophies to collect, including the prestigious Platinum Trophy.

System seller? System seller.