That's model Stav Strashko strutting about for the Toyota Auris. The Ukrainian-born Tel Aviv resident has made waves in the modeling world for his striking, androgynous good looks. And now Stav's doing the same for Toyota.
Japanese mass media and popular culture seem more than open to individuals who cross gender roles or shake them up (daily life seems to be a different story). Earlier this year, a cross-dressing Swedish rocker made his debut in Japan. Moreover, transgender model Kayo Satoh, who is also a top Street Fighter player, is a mainstream celebrity—she appears on prime time television and in women's fashion mags.