The PlayStation Vita was released in Japan nine months ago and went sale around most of the world by this past spring. However, there is one market that the Vita hasn't been announced yet: China. Earlier this year there was speculation that Sony was in talks with telecom company China Unicom about releasing the system in China; unfortunately, that was only speculation.
Due to China's ban on console sales, things can be tricky for handheld consoles as well. Nintendo, however, has successfully released its DS handhelds under the "iQue" brand (the 3DS hasn't launched in China, yet). And despite the console ban, the gray market is flourishing and interested gamers are able to get their hands on the latest hardware. This makes it all the more interesting that during the recent China Joy expo, Sony decided to officially showcase the Vita.