GameStop Becomes...a Mobile Phone Provider

You buy games at GameStop. You buy games hardware at GameStop. You may sometimes even buy a magazine or action figure. Very soon, though, you'll be able to add something a little unexpected to the list: mobile phone plans

The multinational games powerhouse will soon, in the US at least, turn itself into a telecommunications provider, offering a range of pre-paid and contract-free deals that rely on the user bringing their own phone to the table (GameStop won't, at least for now, be offering phone + plan deals).

Prices range from $5 to $55 a month depending on your data. Oh, and GameStop's plans will operate on AT&T's network.

I'm trying, real hard, but I cannot think of a single reason why anyone would want to do this.

GameStop Mobile launches as AT&T virtual carrier, gives us rare bring-your-own GSM in US (update) [Engadget]