The PS3 Looks Like It's Getting a Video Editing Studio

A tipster has sent tech website Engadget blurry snaps from the CES showroom floor of what looks like a new video editing suite for the PS3. It seems entirely legit, as a trademark filing was submitted last October and the thing even has a FaceBook page ready to go.

Question being: who is actually going to use such a thing?

Is this the PlayStation 3's new video editor? PlayMemories Studio shows up on CES showfloor, Facebook [Engadget]