When it comes to negotiations , EA Sports doesn't mess around. They they know what matters most, and in Texas, that means football.

In lobbying Gov. Rick Perry for inclusion in the incentives program under the state's film commission, EA put together this video of Perry as a 99-rated quarterback for his alma mater, Texas A&M, in NCAA Football 12. Better still, they had him torching the Aggies' despised rivals, the Texas Longhorns, in Darrell K. Royal-Texas Memorial Stadium, by God, about a mile north of the Texas capitol.

Truthfully, the video is more of a thank-you than a negotating tactic. Perry backed the legislation over eight months of discussions, and his administration has made the games industry a top priority in economic development policy.