Seven Lessons Activision and EA could Learn From Zynga

Zynga's massive billion dollar public offering came packed with plenty of insight into the company behind FarmVille and Mafia Wars. There's even a few lessons that Activision and Electronic Arts could stand to learn... or relearn.

According to Zynga founder Mark Pincus, the company's success is built on encouraging "entrepreneurship and intelligent risk taking to produce breakthrough innovations."

Here's how he did that. Pay attention Activision and Electronic Arts, here's how you can make (more) billions too!