Activision CEO Sees Call of Duty as a Form of Social MediaS

Speaking to CNN earlier this week, Activision's CEO noted that more people play Black Ops, daily, than watch the late night hosts Leno, Letterman and Fallon, combined. No offense, but that would seem to be an easy goal to beat.

No, network television isn't the yardstick Bobby Kotick uses to measure Call of Duty as a social phenomenon. He likens the shooter to Facebook and text messaging, in terms of cultural relevance.

"The audience of 'Call of Duty' is probably greater in terms of size than in any other interactive form of entertainment," Kotick told CNN. "If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences."

CNN said Kotick believes the Call of Duty franchise delivers on that trend through its online multiplayer, which currently drives a majority of the Xbox Live traffic.

Kotick couldn't do the interview without getting in a shot at Infinity Ward which, though its founders were fired and are now embroiled in a lawsuit against Activision, is a studio the publisher still owns. "Multiplayer has been largely developed by Treyarch," Kotick asserted. "I don't think Treyarch got their due for how much they contributed in the production and polish to the multiplayer."

Activision CEO: 'Call of Duty' is Like Facebook, Texting [CNN]