The makers of Power Gig: Rise of the SixString, the rhythm game that uses a real electric guitar as its controller, want plastic guitar peripherals to die in a fire—or the molten lava of an active Icelandic volcano.
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At least, that's what we're inferring from this publicity stunt in which dozens of Guitar Hero guitar controllers are demolished and destroyed with the help of that pesky Eyjafjallajökull. Sure, it's a stupid waste of materials, but an incredibly clever gag. No one else has dumped this much plastic and electronics into a volcano in the name of selling a video game.
Such a fine line between stupid and clever... [via GameLife]