As game director and snappy dresser Matt Tieger points out during this clip covering the campaign mode in Transformers: War for Cybertron, Hasbro sells an Autobot toy for every Decepticon toy. The fan base is split right down the middle in terms of factions, and I've seen fistfights break out over passionate fans defending their side.
You have to admire fans with that much love for the property. Well, you have to admire the fans with that much love for the Autobot side. Decepticons suck.