Atari and Cryptic Studios have mounted a huge push for players in Star Trek Online, featuring a referral program, veteran rewards, a free demo, and an invitation to lapsed players of the three-month-old MMO to try it again for free.
Has Star Trek Online really lost so many of its launch players in the past three months to warrant a Winback Weekend? It seems a bit early to me, but then I've not had much time to play since the first month myself. Perhaps I'm a trendsetter. Perhaps players were maxing out their rank too quickly and getting bored. Either way, this weekend old players are invited to log back in and see what they've missed in the 5-10 weeks since they stopped playing.
The Winback Weekend is part of a four-pronged attack to bring in more subscriptions while keeping existing players playing.
A downloadable demo of the game is now available, allowing perspective players to experience the opening missions in the game for as long as they'd like.
For players needing that extra push, the new referral program doles out in-game items, skill points, and Cryptic Store currency for those that manage to trick their pals into playing with them.
Finally, to keep players coming back, Cryptic has lined up special titles, items, and bonuses for players who keep their subscriptions active for 100, 200, 300, or 400 days with the veteran's reward program.
I think Star Trek Online is a fine MMO for what it is. It still needs a little polish, but on the whole it's a solid release. Hopefully Cryptic and Atari can draw in enough new business to keep up this continuing mission.