This is EXP., a new magazine that smartly rejects "the idea that a video game magazine has to be be comprised of reviews and previews of the latest games". What's it do instead? Look pretty, and be interesting.
Not to be confused with exp magazine, it's far from the first publication to walk this path, and it probably won't be the last, but it's definitely one of the better attempts we've seen, comprising not only some attractive pieces of art but also some compelling features, too, like an interview with Scribblenaut's Jeff Luke.
It'll be available "early May" (so, soon!), and for more info, you can head to creator Cory Schmitz's site below.