Maybe This Is One Reason the Stimulus Package Cost So Much

At $3 per map, it was fair to ask what else you get for your money with the Modern Warfare 2 Stimulus Package. The answer, apparently, is a big-ass marketing campaign.

In the U.K. at least, Activision has spent £1m to flack the game online and over TV throughout the Easter weekend, MCV reported.

Spending that much to market DLC is something of a milestone, showing it can and will be pushed as hard, comparatively speaking, as a game itself. Suppose that means we can look forward to more such DLC marketing - and the premium prices it commands.

DLC Goes Mainstream with £1m MW2 Push
[MCV]