Namco Bandai's God Eater might look like a Monster Hunter knock-off, but it's a very successful Monster Hunter knock-off.
Besides custom clothing, GOD EATER allows players to customize their bullets with a "Bullet Edit" feature that allows for five different "Modules" with settings like Type, Elemental, Distance, Path, etc.
The GOD EATER demo has been available on the Japanese PlayStation Store since November 19, 2009. As of January 3, it was downloaded over a million times. It has now been downloaded 1.7 million times.
The game will be released in Japan this February. Namco Bandai has shipped half a million copies of the game.
『GOD EATER(ゴッドイーター)』の国内累計出荷50万本を突破 [Famitsu]