Segata Sanshiro was SEGA's mascot character for the ill-fated SEGA Saturn. The character was a parody of Sanshiro Sugata, the character from the Akira Kurosawa film.
The mascot even got his own toys back in the day — one of which was recently uploaded to YouTube.
The packaging has phrases like "Forever Hero! He became legend." You must watch this video. You must.
Forever Hero: Segata Sanshiro Figures [GameSetWatch]