Gameloft Cuts Android Efforts, Says It's Not Alone

The French mobile games developer Gameloft has scaled back its development on Google's Android platform, complaining that the Android application store is "not as neatly done" and offers little enticement to buy games offered there.

This is interesting because, as MacWorld points out, smaller developers had welcomed Android as an alternative to the sometimes inscrutable policies and decisions of the iTunes App store. Not Gameloft (though hardly a "smaller developer,") which says it sells "400 times more games on iPhone than Android," according to the finance director Alexandre de Rochefort, speaking at an investor's conference.

Moreover, "we have significantly cut our investment in Android platform, just like ... many others," Rochefort said, as reported by Reuters. "It is not as neatly done as on the iPhone. Google has not been very good to entice customers to actually buy products. On Android nobody is making significant revenue."

Reuters says that iPhone applications generated 13 percent of Gameloft's revenue in the last quarter.

Gameloft Says It, Others Reining in Android Plans
[Reuters via MacWorld]