Multi-platform console gamers may be making the switch to the PlayStation 3 for sequels to games they may have owned on the Xbox 360, analysis from consumer research and consulting firm OTX shows.
Gamasutra's report on that OTX Gameplan Insight research shows that, for at least two titles, Xbox 360 owners are planning to invest in the PS3 versions of holiday sequels more so than the other way around. Both Assassin's Creed II and Modern Warfare 2 are seeing a shift in platform choice that favors the PS3, according to OTX.
Why defect? Gamasutra's report doesn't speculate on that, but one might assume the reasons are two-fold. In the case of Modern Warfare 2, the option to play the game's multiplayer portions without the need for an Xbox Live Gold account may be a factor.
The other may simply be the expanded PS3 console ownership following the system's recent price drop. Both titles appear to be feature equal, but the allure of buying games for the new console you just invested in, well, that might be enough to make the switch. Any other theories?