Sony's revamped PS3 marketing campaign has won us over, thanks to the efforts of unexpected console mascot Kevin Butler, VP of whatever the job requires. Tapping into the power of a good montage, SCEA's latest spot is its best yet.

Sure, it could use a little more footage from games that aren't Uncharted 2: Among Thieves, Gran Turismo, Madden, The Beatles: Rock Band, Assassin's Creed II, Killzone 2 and Resistance 2—some Demon's Souls would've blended in quite naturally—but its clear Sony is starting to get epic.