EVE Online developer CCP's global posse mounts up for this EVE Fanfest video, which explains the only way to follow the company to the top - harden the f*** up.

This is perhaps the most glorious self-promotional thing I've ever seen a company do. Not only do they have the attitude down, the lyrics are pretty damn inventive too.

Every day is a fight, there's no room for bloopers
Bugs coming at us like in Starship troopers

And just when you think it can't get any better, Techno Viking shows up. I cried real tears.

I've gone ahead and included the full lyrics for the song below. Feel free to sing along, though if you're at work you might want to keep it down a bit - the language gets a bit rough.

Thanks to everyone who directed us to the clip! We owe you more than you will ever know.

Lyrics:
Intro
First off - let me make a short introduction
I'm the space 5.0, keeping EVE from destruction
Guard is the name, Lead master of the game
Top dog in the gamemaster hall of fame

Im chillin at my desk with two girls and one pimp cup
Sippin champagne, reading mails checkin what's up
Isk spamming scum bags disturbing the peace?
WOOP WOOP its the sound of space police!

Every day is a fight, there's no room for bloopers
Bugs coming at us like in Starship troopers
We help when we can, every child, every man
Treat the boogie man to a permanent ban!

CHORUS x2

We're CCP! We march on fearlessly!
Excellent is what we strive to be!

If you're going to follow us to the top

HARDEN THE FUCK UP!

You best watch out bitch if you're an exploiting scammer
Guard will gank you in the face with his big ban hammer
Remove all your Isk , throw your ass in the slammer
Make you share a cell with a manic ISK spammer

Like a never ending spam thread on racist biking
This song has something for everyone's liking
Holy shit I see local spiking

...ladies and gents, its techno Viking!

Chorus x2

Ever flowing - never standing still
We roll with the punches, move in for the kill
The competition ends up six feet in the ground
With fists full of awesome we go round after round

United we stand never ever growing weary
We cannot fall cause gravity is just a theory
We reach higher than the giants in operations
Patience soon well be crip walking in stations

We're more agile than a president dodging a shoe
We need three continents for our massive crew
From Atlanta to Shanghai to the Icelandic nation
Throw your hands up for World Domination!

Chorus

Send an email to Michael Fahey, the author of this post, at fahey@kotaku.com.