CNBC gives a big free ad to Activision for about a minute, then Daniel Rosensweig, the Guitar Hero CEO, gets down to bidness. He doesn't think rhythm gaming's a saturated market. Less than 20 percent of console-owning households have one.

"There's the next 80 percent we have the opportunity go after," Rosensweig says. "So there are more consoles plus consoles getting more connected and we have the opportunity to sell more into that audience. So we're not particularly concerned about that."

He closes up with a pitch for the Guitar Hero 5 and Van Hagar combo offer, saying the cost for its 135 songs "are cheaper than if you just bought the music alone."