It seems to be a winning formula for Wii fitness games thus far, as Majesco has tapped into the celebrity fitness power and abdominal recognition of Jillian Michaels. As has Sega, with trustworthy fit person Daisy Fuentes endorsing the publisher's Pilates software. EA Sports seems to have done alright with its no-name covergirl, as has Nintendo with its shapely green silhouette woman, but a little fading fame never hurts.
Ubisoft's not afraid to endorse, as My Stop Smoking Coach with Allen Carr has shown. We'll see if Ms. McCarthy enjoys the same success with Your Shape, due out this Holiday.