Aeria Games will manage the online publishing and day-to-day operation of Sanrio Digital's Hello Kitty Online, a massively multiplayer online game with a built-in audience consisting of anyone who has ever professed a preference for the color pink. Currently in beta, Hello Kitty Online will launch later this year in North America with a free-to-play business model supported by microtransactions.
"Sanrio Digital is very excited to partner with Aeria Games, who will be our online publisher and operator for Hello Kitty Online in North America. With Aeria Games' leadership position in the free-to-play casual MMO sector and Hello Kitty brand awareness among the underserved female gaming audience, Hello Kitty Online will grow into a leading social gaming destination for teens and female adults," said Robert Ferrari, Vice President of Publishing & Business Development of Sanrio Digital.
And there you have it! What could possibly top this news? Nothing. Nothing at all. GDC is now closed. You can all go home now.