E3 is back. Gone are hotel rooms and discrete encounters, back is the cavernous showroom floor and bright lights. But will there be glamour? Will there be sizzle? The ESA (E3's organisers) say yes.
Speaking to GI.biz, the ESA's senior director of communications Dan Hewitt has said:
In response to the glamour and sizzle of 2005 and 2006, there are certainly going to be components of that show.
But is it going to be the over-the-top excess that you've seen in years past? No - but that goes back to learning what is manageable and what is sustainable, and hearing from attendees what it is they want, and creating something that meets their needs.
It goes back to taking what was the best of the 2006 event, and what was good about 2007 and 2008, and creating something that has constituent elements.
So...more glamour, more sizzle, less jubblies.