The trailer is chock full of jazzy music and gore, along with quotes from various publications heralding the disgusting fun to be had. Seeing as this is the UK trailer for the game, we get quotes from UK Magazines, like the Official Nintendo Magazine, Nuts, Loaded...and the Official Nintendo Magazine again. Huh.
With review scores so far heavily leaning on the positive side, you'd think they wouldn't have to double up, or use the hackneyed "Be afraid. Be very afraid" quote. Still, it looks like Sega and developer Headstrong could have a winner on their hands, so we'll excuse the odd marketing eccentricity.