We know. You're sitting there, all smug, thinking the extent of 50 Cent: Blood on the Sand's story amounts to "WHEH MAH SKULL?". Well, you're wrong. There's a rich tapestry at play here.

One that weaves together strands of love, betrayal, politics, conflict and the questioning of self.

OK, I lied. I'm sorry. Still, amazing seeing them keep a straight face through the whole thing, isn't it? Like, these guys know the inherent awesomeness of their self-parody storyline, but to keep the ad men and PR team happy will play it serious for a 4-minute video.

Our hats are off to you, Swordfish.

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