Square Enix are serious about cracking the Western market with games that don't include the words "Final" and "Fantasy". Want to know how serious? They just made a takeover bid for Eidos.
Home to Lara Croft, Eidos have been in a financial pickle of late, and are already in takeover talks with Warner Bros. Square Enix making a run at them, though, is far more interesting.
Warner Bros are, according to those in the know, the front-runners to snag the deal. They already own 20% of Eidos, making a takeover purchase a cheap one. But Square can't be counted out.
Square boss Yoichi Wada has already popped in for tea and biscuits at Eidos-owned IO Interactive (Hitman, Kane & Lynch), and will be flying back to the UK soon to "move the deal forward".
Square Enix and Tomb Raider? Stranger things have happened in this business! Not many, though.