Blizzard: We're Not Milking You On Starcraft 2, Honest Come on, admit it. When you first heard Blizzard were breaking Starcraft II's singleplayer campaign into three games , you cried "BASTARDS!". There was no way the decision to do so was anything but a cold, cynical grab for cash at the expense of loyal, but misguided Blizzard fans, right? Well, not according to Blizzard's Paul Sams it wasn't:

The fact of the matter is, it's absolutely, positively untrue about us trying to stretch it out and milk it. People think that it was a monetary driven decision. I can absolutely, positively tell you, with 100 per cent certainty, that that was not part of the conversation. I guarantee it. I give my word. There was never, ever a conversation where we said, 'let's do this because we're going to make more money'. I guarantee it. As a matter of fact the sole reason we did it was because we thought it was going to be a better experience. Anybody that says otherwise is not correct. It is absolutely not what we did it for.
Methinks you doth protest too much, Paul. Blizzard COO: We're not milking StarCraft 2 [Videogamer]