Ten Ways To Screw Up A Game LaunchSometimes game hype works. Sometimes it doesn't. And when it doesn't work, it really can jump-start a backlash. Edge Online along with two PR gurus puts out ten ways to overhype a game. Let's dive in: 1. *Not Actual Footage (see MotorStorm, Final Fantasy titles, Killzone 2) 2. Going Nasty (see Hooligans: Storm Over Europe, Bully, Postal 2) 3. Carpet Bombing The Media (see Assassin's Creed, GTAIV, Halo 3) 4. Developer Spotlights (see Peter Molyneux, Denis Dyack) 5. Bullshots (see Killzone 2, Madden NFL 2006) Hit the jump for the exciting conclusion. Oh, thrilling!6. Videogame Adaptations of Blockbuster Films (see The Godfather, Enter The Matrix, ET) 7. Celebrity Endorsement (see The Black Eyed Peas' Fergie, Nicole Kidman) 8. The Long Awaited Sequel (see Deus Ex: Invisible War, Driv3r, Devil May Cry 2) 9. Corporate Graffiti (Microsoft, Sony) 10. Bulletpointing (All Physical Software) Swing by Edge Online to read the full article. Ten Ways to Overhype a Game [Edge Online]