Nintendo To Boost Latin American Presence, Advertising Nintendo aren't happy! Sure, they're making buckets of money from the Wii and DS, but shit, they could be making more . So starting this Christmas, the company will begin targeting the Latin American market more aggressively, with a Spanish-language marketing campaign and an emphasis on what Nintendo feel are the region's genres of choice: sports and fitness games. Sadly, no mention of Paper Pancho Bigotes , though we're sure Reggie's cracking that particular whip as we speak. Nintendo to boost drive in Latin American market [Reuters]