Nintendo Want The Developing World's Money, Too For all the talk of Nintendo's "dominance", it's a relative thing. They're dominating videogame sales amongst a small percentage of the world's population. Namely, the developed world. North America, Western Europe, NE Asia, Australasia, etc. And a few other places. But why stop there? There are over 6 billion people on this planet, so Nintendo may as well go take everyone's money, rich or poor. Boss Satoru Iwata:

After we complete our mission in developed countries, then we'll have to start thinking about how to make our products appealing in developing countries. We'll have a whole new dimension of issues to tackle like pricing, quantity availability and regional adaptation. We're not going to meet our goals that easily.
In other words, take over the world . Satoru Iwata: part-time Nintendo president, full-time Bond villain . Keeping Up Nintendo's Momentum [WSJ]