EA is tackling some issues with the EA Download Manager that is causing the full version of the Spore Creature Creator not to show up for some folks who ordered the app for the PC. My copy finally showed up around 3PM Eastern time and the download went fine, but the Spore forums are alight with users complaining of a botched launch. EA's Violent dropped a note in the forums addressing the issue.
There is an issue with EADM that is causing the game not to show in the list for some people. We are working to resolve this as soon as possible so that everyone can start creating.
Thank you for your patience and I apologize for the inconvenience.