Championship Gaming Series Coming To G4

G4 is about to get another dose of genuine video game focused content as it has struck a deal with the Championship Gaming Series—the only worldwide professional video gaming league, according to them—to air four 90 minute episodes of other people playing video games beginning this summer. They will, of course, be playing video games much better than you or I ever will, if that sort of thing appeals to you.

If you're a "young male viewer" you might be "passionate" about the CGS-G4 announcement, which is just after the jump. The release doesn't specifically mention what CGS teams will be playing, so we'll assume it's everything, from Counter-Strike to Dead or Alive 4 to World Of Warcraft: The Burning Crusade.

CHAMPIONSHIP GAMING SERIES BRINGS PROGRAMMING TO U.S. CABLE TELEVISION FOR FIRST TIME WITH EXCLUSIVE G4 DEAL

Combined CGS distribution will now reach more than 425 million viewers worldwide

LOS ANGELES – June 16, 2008 – Championship Gaming Series™ (CGS), the only worldwide professional video gaming league, today announced an exclusive deal with G4 Media that brings broadcast programming of the league's competitions to United States cable television for the first time.

G4, the only destination on television for video games, web culture, and the latest must-have tech gadgets, will air four 90-minute episodes beginning July 16, including the CGS 2008 North America Finals and the CGS 2008 World Finals.

"During our first season, Championship Gaming Series established itself as the creator of the world's most compelling and engaging television programming dedicated to professional video gaming," said Andy Reif, Chief Executive Officer for CGS. "Although we were a brand-new sports league in 2007, we created an incredibly powerful global television platform with partners including DIRECTV, DIRECTV Latin America, BSKYB, STAR and ESPN-STAR Sports, through which nearly 50 million cumulative viewers tuned in to watch our programming worldwide during our inaugural season. For our second season, we continue to grow our audience and worldwide reach and this new deal with G4 will help fans connect to CGS via US cable television, for the first time."

"G4's young male viewers are passionate about video games," said Neal Tiles, President, G4. "By bringing Championship Gaming Series to the network, we are giving our audience the rare opportunity to watch some of the world's best gamers in action. The competition is certain to appeal to our viewers."

CGS programming will debut July 16 on G4 with the league's 2008 North America playoffs. The network will air four 90-minute episodes in total: the 2008 North America Final on Wed., July 16 at 9 p.m. ET/PT; 2008 World Final Quarterfinals matches on Sat., July 19 at 10 p.m. ET/PT; 2008 World Final Semifinals matches on Sat., July 26 at 10 p.m. ET/PT; and the 2008 World Final Championship Match on Saturday, August 2 at 10 p.m. ET/PT.

This announcement is the latest in a series of moves by CGS to expand its global broadcast and online audience. The G4 deal follows the league's April 22 announcement of a groundbreaking deal with European sports broadcasting giant Eurosport to broadcast CGS matches throughout Europe and the launch of a dedicated YouTube channel for CGS on May 23.

About Championship Gaming Series

Headquartered in Los Angeles, CA, the Championship Gaming Series™ (CGS) is the only worldwide professional video gaming league. Launched in 2007, and a joint venture among BSkyB, DIRECTV and STAR, CGS features teams of the world's best gamers from North America, Latin America, the United Kingdom, Europe, the Middle East, Asia and Australia. The league distributes entertainment content to more than 425 million viewers worldwide via DIRECTV in North America and Latin America, BSkyB in the UK, and STAR in Asia and Australia. For more information, please visit thecgs.com.

About Comcast Entertainment Group

Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to nearly 94 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms anytime and anywhere from online to broadband video to wireless to satellite radio to VOD. The Style Network currently counts 59 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 64 million cable and satellite homes nationwide.