This Might Just Be The PlayStation Phone

Sorry. The "PlayStation Phone". Because it's a lot more phone than it is "PlayStation". Letdown. Pictured above is the Sony Ericsson F305 phone, first in their new "F" series of devices, due for release later this year. The Unofficial Sony Ericsson Blog - source for this info and the pics - believe the "F" stands for "fun", because the phone not only features motion-controlled gaming, but also boasts the familiar "O" and "X" buttons, as well as a PlayStation control pad icon, suggesting that gaming is going to be made a primary feature of the line. If this is as PlayStation phone as Sony are willing to go (and it probably is), it's a smart move - actually branding the thing a PlayStation Phone, and going all-out on the gaming side of things, may not have been the smartest thing to do to the brand.

Sony Ericsson F305 is for fun and games [USEB, via Gizmodo]