Microsoft is teaming up with the Boys & Girls Club of America to help kick-off the inaugural National Family Fitness Day on May 12.
The event will take place at the Children’s Aid Society’s Dunlevy Milbank Center Boys & Girls Club, New York and inclide a chance to play DanceDanceRevolution UNIVERSE 2 on the Xbox 360 for free. Supermodel Christie Brinkley and health expert and physician Dr. Carlon Colker will both be on hand to kick things off.
Boys & Girls Clubs in Boston, Chicago, Dallas, Denver, Detroit, Las Vegas, Los Angeles, Miami, New York and Seattle will also be hosting similar Family Fitness Day events, though none of them will be getting a super model on hand.
“Making sure that my children stay active and healthy is my top priority,” Brinkley said. “My children and I love to find new and exciting ways to get up and get moving, and playing games like ‘DanceDanceRevolution’ on Xbox 360 lets my kids have fun and get fit at the same time. And I have to admit, I have a blast playing it too.”
The event is happening the week before Wii Fit takes over a part of Central Park with their own fitness expert: Ashley Borden
Hit the jump for the full Microsoft release:
Xbox 360 and Boys & Girls Clubs of America Team Up for Inaugural National Family Fitness Day
Families nationwide encouraged to join the “DanceDanceRevolution” to promote healthy living.
REDMOND, Wash. — May 6, 2008 — Microsoft Corp.’s Xbox 360 is teaming up with Boys & Girls Clubs of America (BGCA) to celebrate the inaugural National Family Fitness Day on May 12. National Family Fitness Day is a free, fun-filled event designed to promote healthy and active lifestyles for children and families. The key fitness activity will be playing “DanceDanceRevolution UNIVERSE 2” on Xbox 360. To help encourage families to get involved, supermodel, health guru and mother of three Christie Brinkley and health expert and physician Dr. Carlon Colker will commence the activities at the Children’s Aid Society’s Dunlevy Milbank Center Boys & Girls Club, New York.
On National Family Fitness Day, select Boys & Girls Clubs will participate in this after-school event by playing “DanceDanceRevolution UNIVERSE 2” on Xbox 360. This activity, coupled with healthy tips provided by Dr. Colker, will showcase how families can connect with each other and exercise in a way that is fun. Also on this day will be a fun, collaborative competition among participating Boys & Girls Clubs aiming to reach the goal of 500 participants and 18,000 calories burned while playing “DanceDanceRevolution” on Xbox 360. Boys & Girls Clubs in Boston, Chicago, Dallas, Denver, Detroit, Las Vegas, Los Angeles, Miami, New York and Seattle will all join in to start a new revolution.
“We are proud to partner with Xbox 360 for National Family Fitness Day, which showcases the fact that getting fit can also mean having fun,” said Roxanne Spillett, president and CEO of BGCA. “Playing active games like ‘DanceDanceRevolution’ on Xbox 360 not only encourages kids to get in shape, but also helps bring families together and enhances Triple Play, our existing health and wellness program.”
“National Family Fitness Day is all about keeping kids and their parents active and healthy,” said Jeff Bell, corporate vice president of Global Marketing for the Interactive Entertainment Business at Microsoft. “Playing ‘DanceDanceRevolution’ on Xbox 360 is one of many ways families can get up off the couch and have fun together.”
“Making sure that my children stay active and healthy is my top priority,” Brinkley said. “My children and I love to find new and exciting ways to get up and get moving, and playing games like ‘DanceDanceRevolution’ on Xbox 360 lets my kids have fun and get fit at the same time. And I have to admit, I have a blast playing it too.”
Colker, who has trained top-tier professional athletes, recognizes the health benefits that “DanceDanceRevolution” on Xbox 360 can provide, and in addition, he offers the following health tips for families:
• Shop healthy and cook at home. Buy fresh, perishable and unpackaged foods whenever possible. If ingredient contents sound too complicated, it is probably not a healthy choice. Get the whole family involved in meal preparation. It can be fun time spent together, and it is certainly healthier than fast-food alternatives.
• Check out your local community center. Places such as Boys & Girls Clubs of America offer great physical activities for children, including soccer, baseball, swimming and physical video gaming such as “DanceDanceRevolution” on Xbox 360. The supervision is top-notch and the cost is reasonable.
• Keep tabs on your physical activities. Whether it is having a family activity list on the refrigerator, or even setting the Family Timer on your Xbox 360 so that you know when you have hit your activity goal, keep track of your activities and reward progress.
• Keep a structured bedtime. You cannot expect your kids to have an active lifestyle if they are tired all the time.
More about National Family Fitness Day, the great health benefits of playing “DanceDanceRevolution” on Xbox 360, additional healthy family tips from Dr. Colker, and information on the Xbox 360 Family Timer and parental controls can be found at http://www.Xbox.com/familyfitness.








Comments
I think the title should've been "Xbox 360 Sponsors National 'Why Didn't We Think of Wii Fit?' Day
BWAHAHAHA!!! TAKE THAT WII FIT BIATCHES!!!!
Christie Brinkley is awesome :)
@Skunky:
Yup that's what I was thinkin
By sitting down and playing Halo 3 all day, just think of how fit your hand muscles will get, and just how backwards your brain will recede inside your skull too.
I'm surprised that Chuck Norris won't be there with Christy Brinkley trying to push their lame Total Gym® exercise machine.
*Insert witty Chuck Norris quip involving exercise and Ms. Brinkley's Va-ja-ja.
@PhiCancri:
Screw you, the Total Gym works! If you used it you'd know.
Don't make me sick Chuck Norris on your ass
"National Family Fitness Day"?
You gotta be kidding me, who the hell make all those "insert-random-crap-here" days?
Wake me up in "International midgets wearing blue dresses appreciation day"
bad timing with the fuss around gta4 to appear in a family event...
LAWLZ Microsoft fails at being trendy again.
Uh, why are they pandering to this notion that gaming causes kids to gain weight? It's not the games, it's the parents who buy their kids fatty foods and can't control their time spent gaming. Give me a break.
wii fit response? I think so.
Microsoft's blatant attempt to counter Nintendo's Wii Fit and its big marketing campaign is pretty pathetic.
There should be a law against declaring arbitrary holidays. I'm pretty sure McDonalds wants me to think it's currently National Hamburger Month, as well.
Holy f*#**ng shit, did anyone notice how many times they said DDR? Is that the only "fitness" oriented game the 360 has?
Xbox 360 and Boys & Girls Clubs of America Team Up for Inaugural National Family Fitness Day Families nationwide encouraged to join the "DanceDanceRevolution" to promote healthy living...."DanceDanceRevolution UNIVERSE 2" on Xbox 360. On National Family Fitness Day, select Boys & Girls Clubs will participate in this after-school event by playing ."DanceDanceRevolution UNIVERSE 2" on Xbox 360. This activity, coupled with healthy tips provided by Dr. Colker, will showcase how families can connect with each other and exercise in a way that is fun. Also on this day will be a fun, collaborative competition among participating Boys & Girls Clubs aiming to reach the goal of 500 participants and 18,000 calories burned while playing "DanceDanceRevolution" on Xbox 360.
. "Playing active games like 'DanceDanceRevolution on Xbox 360 not only encourages kids to get in shape, but also helps bring families together and enhances Triple Play, our existing health and wellness program."
"Playing DanceDanceRevolutionon Xbox 360 is one of many ways families can get up off the couch and have fun together."
....and playing games like 'DanceDanceRevolution' on Xbox 360 lets my kids have fun and get fit at the same time. And I have to admit, I have a blast playing it too."
Colker, who has trained top-tier professional athletes, recognizes the health benefits that DanceDanceRevolution" on Xbox 360 can provide, and in addition, he offers the following health tips for families:
....and physical video gaming such as "DanceDanceRevolution" on Xbox 360.
More about National Family Fitness Day, the great health benefits of playing "DanceDanceRevolution" on Xbox 360,
Is anyone else a little disgusted by this?
Games LIKE DanceDanceRevolution. Nice edit there. I was all ready to start going on about how it's not even out yet. or is it?
@Moonshadow101: I declare tomorrow as the "Interational Please stop declaring arbitrary holidays day".
That should work.
"...and playing games like 'DanceDanceRevolution' on Xbox 360 lets my kids have fun and get fit at the same time. And I have to admit, I have a blast playing it too."
Did she actually get through that with a straight face? Doesn't seem possible. I used to have such a crush on her when I was like 8 or 9, back when National Lampoon's Vacation came out. She was my first big crush. And now here she is shilling video games for Microsoft. And here I am reading it. Strange, that.
@Killer7: just pathetic that nintendo thought of it first now its seems microsoft is following suite.
heaven forbid people actually raise awarness to fitness to combat obesity.
i mean screw fitness.
@Billkwando:
Yes, there's been a DDR game out since early last year on the 360, and a sequel that came out in December
@Skunky: So true, LOL
Wow MS....
Must you make it SO obvious that you trying bite off the Wii Fit hype?? I mean really, c'mon now...
I swear that "like" wasn't there before in the blurb. LOL
@Dakobah:
Great point
The same people that railed against Microsoft for putting 360s in hospitals are, not surprisingly, criticizing this move as well.
Get off your irrelevant high-horses. It's funny how people are opposed to combating obesity in this country. Heavne forbid we raise awareness about that issue. No, let's just let Nintendo be the only company that does that, OK
Give me a break
I love Christie Brinkley.
DDR -- The #1 Fitness Video Game. The music rocks (usually), too!
This is just sadly pathetic enough make me feel sorry for whoever came up with this ad campaign.
Could this be anymore hokey and out of touch?
@Snuffbox:
How are you comparing this to the hospital donation? This is such a blatant attempt at countering the Wii Fit that it overshadows any "good" that Microsoft was trying for here. Do you really believe they're in it to raise awareness about fitness? The fact that this is happening right before Wii Fit has nothing to do with it huh?
The only thing Microsoft is trying to raise awareness of is that they can do fitness on their system too. They don't give a shit about anything else.
Look above at how many times they mentioned DDR. It's a horrible publicity stunt to sell games. Nothing more.
@Skunky:
I was thinking the exact same thing. I wonder how long until the, "We thought of the idea first!!!" patent lawsuits start popping up?
@Eothein:
Am I the only one getting sick of jokes at the expense of the Halo franchise? I'm not even much of a fan of the games and I'm getting annoyed. It's been 7 years-- can we move on already?
@LittleBigPlaneteer: But the people they're targeting don't know any better.
So Microsoft's strategy is to get people thinking about fitness right before Wii Fit comes out? Brilliant.
@Sloopydrew:
Well I could have easily put Call of Duty 4, Gears of War or GTA IV if it'll make you feel better, besides I am a fan of the series, so its done in light jest.
@LittleBigPlaneteer: Thanks man, LOL.
I'm out of touch on the Bemani scene. I just started playing Rock Band last month and Beatmania last week.
Before that, my only experience with the genre was Space Channel 5 and a little Parappa.
so what if they are copying! i dont think this will hurt sales at all if anything if it got me hyped up for fitness so much id be like hey this is fun, oh you know what, that wii fit game is coming out next week. i think i will give it a try.
why does everyone think a motive is conspiracy?
Christie Brinkley -- still hot.
@Dakobah:
I applaud Nintendo for making Wii Fit and similar games like it even though I may not be interested in buying them.
The point is Nintendo has shown that it is trying to make games for different types of gamers.
Anyway, it goes to show that by pulling stunts like this, Microsoft is trying to be a Nintendo wannabe.
I'm sure part of Microsoft's soul does care about promoting the meaning of the event, but it's too damn obvious that Microsoft is scared of Wii Fit's success. By that, I mean that it Wii Fit's success is only going to help strengthen the casual and non-gamers who are on Nintendo's side not to mention getting Nintendo some more positive media coverage in the process.
Fucking lame. Wii not only has Wii Fit,but a bunch of other "jump around with the family" games. The mainstream has allready decided Wii is family active fun,and those who even know what an Xbox is think of it as a Columbine trainer. Microsoft needs to just stick to what they do best,FPS's and online play. They'll never out-Nintendo Nintendo.
@Killer7:
@LittleBigPlaneteer:
Blatant? Come on... seriously people, grow (the fuck) up!
@LittleBigPlaneteer: Yeah, seriously, they forget how much a workout Guitar Hero and Rock Band can be when ya really get into it.
@okenny :):
Wait I don't understand. Do you not think that this is MS's counter to WiiFit Okenny?
Because it's pretty obvious that it is.
Microsoft does what Nintendon't: Namely copy Nintendo. :B
@okenny :):
You have blinders around your eyes or something? How is this anything but blatant? I'll also add the word "shameless" to the mix.
@kidnicky:
"Microsoft needs to just stick to what they do best,FPS's and online play" microsoft's number one goal isn't about making good games, it's about making $$$. and sticking to just online,fps, action games etc, they're not expanding the audience like nintendo, which in the end gets them(nintendo) more $$$ and more consoles in homes. and that's what ms wants!
I'm holding out for SONY's S-Fit Day on May 19th.
Come play games like DanceDance Revolution on the PS3 and celebrate fitness on this utterly random day we picked out of a hat, swear. DanceDance Revolution will be available to play!
@Despacio: '
I'd expect Sony's version to include the PS EYE. Perhaps EYEFIT or something :D
Brinkley > Borden I cant see how anyone would criticize this anyway, who cares if it's a copy or not.
Start a discussion:
Login with your username and password below. Or comment on this post via email.
Forgot your username or password? New User?