... the potential is great. We craft every aspect of videogame worlds in excruciating detail: the marbled, diffracted surfaces of water, the filthy grit of alleyways, the splintered grain of bombed-out church rafters.
We render the visual and aural aspects of these worlds in startling vividness and at great expense. But those worlds remain imprisoned behind the glass of our televisions and our monitors. Rez shows us that as far as texture is concerned, games can be as much like food as they are like film.
He's clearly not advocating that all games can — or should — be Rez, but it's just another aspect we should be paying attention to. And, unlike a lot of ideas that get floated about improving the gamer-game interaction, ramping up the tactile factor when warranted seems easy enough to do.
Persuasive Games: Texture [Gamasutra]