IGA Worldwide's in the business of in-game advertising, of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favorably than some would believe.
In-game advertising company IGA Worldwide continues its streak of signing major console manufacturers and publishers to their network, announcing that they've signed a multi-year agreement with Activision to supply dynamic advertisements for the company's PlayStation 3 titles, beginning with Guitar Hero: World Tour.
As alluded to earlier, Sony Computer Entertainment America and Sony Computer Entertainment Europe have officially announced their in-game advertising deal with IGA Worldwide. Says Justin Townsend, IGA Worldwide CEO: