When game designer Cliff Bleszinski revealed Gears of War 2, he did it by ripping through a barrier with a Lancer chainsaw weapon at the 2008 Game Developers Conference. How about when he debuts his new game on Jimmy Fallon?
When Cliff Bleszinski was born, he was "Clifford Bleszinski". Then he became "CliffyB". Then he didn't want to be "CliffyB", he wanted to be "Cliff".