Being famous on YouTube might seem flashy, with some channels accruing millions of subscribers and views. But for the most part it’s just someone in their house, chatting intimately with a viewer as if they were old friends...or lovers. Enter Asagao Academy, a video game about dating YouTubers.
Using indie video game designer Phil Fish as an example, this video explains the cycle of fame and hate, and how it generates more and more fame. Why do we hate some famous people so much? Why does hate generate even more attention and fame? It's a fascinating process.