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Each summer, dermatology company Ikeda Mohando rolls out a new series of jock itch medicine commercials. They are... unforgettable.

The Delicare M's cream commercials really make the best of a rather unpleasant topic (sweaty balls!). They're playful and funny, with earlier ads getting attention online a few years back. And yes, these ads are broadcasted on regular television.

Directly above, that's pop star T.M. Revolution singing, "It's so miserable and... I want to scratch. But, I don't scratch. Now is the time for your groin. Delicare M's." The jock itch song is actually a reworking of his song "Phantom Pain." Well, that's somewhat fitting.

Ikeda Mohando [Official Site]

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.