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Packaging! Who cares, right? Well, I usually don't care. But man, look at this New Nintendo 3DS box. It's unlike any game packaging I've ever seen.

Above and below are the packaging for the regular-sized New Nintendo 3DS, via game site Inside.

The background is supposed to represent the faceplates you can swap out for the NN3DS.

「Newニンテンドー3DS/LL」予約開始!通常サイズの方が人気か [インサイド]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.