If you visit the Origin homepage right now, this is the first thing you'll see. And when the bulk of Steam jokes run with the premise of people buying a ton of cheap games that you'll never play, this ad seems like a clear jab at Steam.
Maybe the entire thing seems ludicrous to you, but between Origin's return policy and their free game program, Origin is genuinely doing some great stuff with their digital service—stuff which Valve doesn't do. Well, for now. Here's hoping that the competition changes that.