ArenaNet had shut off their digital sales of Guild Wars 2 a few days after last month's launch, explaining that the demand was simply too high, and existing players' needs needed to be attended to first. Since then, they've gotten the servers sorted out, the trading post online, and (from my experience, at least) significantly reduced the frequency of getting kicked to overflow. So, with the early rush mellowed out, ArenaNet announced that they've re-opened their own digital sales.
They made the announcement by passing around the new official trailer for the game, a more or less completely inexplicable live-action launch trailer that looks more out of The Secret World than Guild Wars 2. Of all the questions it could spur—and there are many—for some reason the one that lingers the most in my mind is: why is that woman's living room underwater?